Browsing Faculty Publications (Bibliographic) by Subject "Customer dependence"
Now showing items 1-2 of 2
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Antecedents to customer dependency in buyer-seller relationship: a BOP retailer investigation
(Sage Publications India Pvt. Ltd, 2016)Relationship marketing research extensively covers such variables as customer dependence, satisfaction, trust and loyalty, which play an important role in building and maintaining long-term relationships. Countries like ... -
Impact of customer dependency in buyer–seller relationship: a case of small retailers
(Indianjournals.com, 2014)Small Retailers in Indian Retail industry are very prevalent and contributes a very large portion. Maintaining a relationship in such environment is very important. The relationship marketing research extensively covers ...