Browsing Faculty Publications (Bibliographic) by Subject "Customer loyalty"

Now showing items 1-2 of 2

    • Customer dependence and customer loyalty in traditional and modern format stores 

      Sinha, Piyush Kumar; Koul, Surabhi; Mishra, Hari Govind (Emerald Group Publishing Ltd., 2017)
      Purpose: The purpose of this paper is to examine the relationship between customer loyalty and customer dependence in the context of modern format and traditional format stores. In the process, the role of switching cost ...

    • Gratitude: An emotional approach in business relationship 

      Dewani P.P.; Sinha P.K. (2012)
      Most theories of Relationship Marketing (RM) emphasize the role of trust, commitment and/or customer satisfaction in development of long term business relationships. In spite of recognition of gratitude as core of reciprocity ...