Now showing items 1-1 of 1

    • Radio Mirchi: Entry into Kolkata Market 

      Jaiswal, Anand Kumar; Palan, Harit (2010-09-08)
      Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain stronghold in the market due to its strength of innovativeness ...