Browsing Faculty Publications (Bibliographic) by Subject "Safety Devices"
Now showing items 1-3 of 3
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Communication Strategy
(2010-08-16) -
Security Belt Limited
(2010-08-16)The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations ... -
Security Belt Limited: Case for Strategic Marketing
(2010-08-12)