Browsing Faculty Publications (Bibliographic) by Subject "hypermarket"
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Designing a Customer Loyalty Programme for a Fast Growing Hyper Market in India (B)*
(Indian Institute of Management Ahmedabad, 2019-02-04)Fast Growing Hyper Market (FGHM), a hypermarket format retailer in India, grew from one to seven hypermarket stores in a span of last two years, achieving a healthy market share of 20% in 2014. The company planned to expand ...