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Now showing items 11-18 of 18
Girish Food Store: Ready for the Super Challenge
(2010-09-03)
The case deals with issues related to implementation of category management practices faced by Girish Food Store located in Ahmedabad. The store was facing new challenges posed by competition as well as change in consumer ...
Aakash Book Store
(2010-09-03)
This case discusses possible entry strategy of Aakash Book Store into Ahmedabad market. The chain store was operating in the state of Kerala. The owner of the chain, Aakash Shetty was evaluating possible entry into the ...
Woolworths Limited, Australia
(2010-09-06)
Woolworths Limited was Australia’s largest retailer in the food, liquor and grocery sector. The retail activities were conducted through the supermarkets (contributing 88% of consolidated sales), general merchandise and ...
Nirantar Agrasar Retail (A)
(2010-09-08)
Modernization of Fair Price Shops: A Case of Gujarat
(2010-09-08)
S K Nanda was evaluating the performance of the exercise on modernizing the Fair Price Shops (FPS) in Gujarat as a Principal Secretary, Civil Supplies, Government of Gujarat. He had undertaken an initiative to make FPS as ...
Indian consumer style inventory and its role in predicting Indian mall patronage intention
(Inderscience Enterprises Ltd., 2015)
The emergence of organised retail formats like malls in India has metamorphosed the retail scenario and transformed the consumers' shopping patterns. Consumer style inventory (CSI) has been successfully adapted for ...
Modelling situational factors in variety seeking behaviour: a conceptual approach
(Inderscience, 2016-08-21)
The importance of situational factors in variety seeking behaviour of consumers has been acknowledged in marketing literature. However, this paper is potentially the first to attempt to explicitly model situational factors ...
Comfort in Steam
(2010-08-17)
The case describes the experience of a customer who visited Shop India, one of the largest and most popular consumer goods stores in Ahmedabad, to purchase an iron. After reaching home, he noticed that the maximum retail ...