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Now showing items 21-30 of 30
Social media: the new mantra for managing reputation
(VIKALPA: the Journal for Decision Makers, 2015)
Do celebrities have it all? Context collapse and the networked publics
(Sage, 2017)
With the advent of social media and increase in networked publics, context collapse has emerged
as a critical topic in the discussion of imagined audiences and blurring of the private and the public.
The meshing of social ...
All aboard the Metro rail? LTMRHL’s campaign for stakeholder support
(World Scientific Publishing, 2018)
On 6 March 2015 the campaign had completed a little over two years. Sitting in the u-shaped conference hall, the corporate communication team listened intently to Mr. Sanjay Kapoor (General Manager & ...
Managing corporate reputation through social media
(IGI Global, 2016)
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement ...
Nestle entangled! Braving the Maggi Noodle Crisis in India
(2016-06-15)
The case describes the Maggi debacle faced by Nestle in India. On May 21, 2015, the Food and Drug Administration (FDA) ordered Nestle India to recall Maggi after confirming presence of high levels of lead and Mono Sodium ...
Nestle entangled! Braving the Maggi Noodle Crisis in India: A Teaching Note
(Indian Institute of Management Ahmedabad, 2016-06-15)
Management Communication: Trends and Strategies
(2010-06-08)
Digital Activism: NGOs leveraging social media to influence/challenge Corporate Social Responsibility
(Routledge, 2018)
Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; ...
ITC Limited’s Dairy Development Initiative: Corporate Social Responsibility or Shared Value
(Indian Institute of Management, Ahmedabad, 2013)