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Now showing items 11-16 of 16
Developing administrators for tomorrow
(1969-05-13)
Impact of technology in Indian industry
(1969-05-11)
Organizational innovation in universities: relevance of industraial experience
(1969-05-13)
There are those who may argue about the uniqueness of the University and resent the application
of insights gained from industrial experience. It still seems necessary and desirable to build bridges across
different ...
Some approaches to organizational change: India and abroad
(1969-05-13)
This article makes a general survey of strategies employed by some large corporations abroad to
introduce change in their organisations, and develops some generalisations for introducing organisational
change in ...
Influence as a function of communicator discrepancy and his prestige
(1969)
Studies in the field of persuasion and communication have used known sources to test the effect of credibility on influence. What pattern of opinion change occurs when Ss themselves identify the credibility of the communicator, ...
Communicator discrepancy, perceived credibility, and opinion change
(1969)
How credible and at what level of discrepancy a source should be in order to be sufficiently influential is examined in this study. PROCEDURE: Perceived credibility and communicator discrepancy were manipulated. 100 Ss, ...