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Now showing items 61-70 of 106
Ordering effect of alphabets and numbers in alphanumeric brand names
(Association for Consumer Research, 2014)
This paper explores the effects of cause-related marketing campaigns that require participation and effort from the consumer, a campaign element that has received little research attention. We examine the effects of effort ...
Estimating urban – rural income differential in major states of India
(Indianjournals.com, 2014)
In this paper, we have attempted to estimate the urban – rural income differential (URID) for 15 major states based on readily available data on GSDP by sectors, population and employment by sectors and urban – rural ...
Consumer behaviour along PLC: a diffusion of innovation perspective
(Elsevier, 2014)
Prior research has suggested that consumer behavior towards a product varies as the product progresses through its life cycle. Both, the consumer and 'new product' enter into a dyadic relationship with the introduction of ...
NASSCOM: Is it Time to Retrospect and Reinvent
(Indian Institute of Management Ahmedabad, 2014)
The case traces the genesis of NASSCOM and presents a decision situation faced by the new president who has to formulate a road map in the light of changed circumstances. NASSCOM has been an exemplary trade association. ...
NASSCOM: Is it Time to Introspect and Reinvent?
(Indian Institute of Management Ahmedabad, 2014)
Competitive Dynamics
(Indian Institute of Management Ahmedabad, 2014)
Assessing and communicating benefits of green growth
(Global Green Growth Institute, Republic of Korea, 2014)
Empowering Rural India - Report of the Task Force on Leveraging the Post Office Network
(Ministry of Communications & Information Technology, Government of India, 2014)
Exporting the Golden Bean
(Indian Institute of Management Ahmedabad, 2014)
The effect of overlapping price ranges on price perception
(Association for Consumer Research, 2014)
The author extends the range theory by examining the effect of multiple price ranges with overlapping anchors on consumer price perception. Three studies provide empirical evidence for the hypothesis that the psychological ...