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Now showing items 71-80 of 107
Managing corporate reputation through social media
(IGI Global, 2016)
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement ...
Statistical challenges with big data in management science
(Springer, 2016)
This book has a collection of articles written by Big Data experts to describe some of the cutting-edge methods and applications from their respective areas of interest, and provides the reader with a detailed overview of ...
South Asian Games: The dash to the North East
(Indian Institute of Management Ahmedabad, 2016-05-10)
The South Asian Games (SAG) is a multi-sport event with eight countries competing in it: India, Pakistan, Sri Lanka, Bangladesh, Nepal, Bhutan, Maldives and Afghanistan. The 12th SAG was held in India in Guawhati and ...
Nestle entangled! Braving the Maggi Noodle Crisis in India
(2016-06-15)
The case describes the Maggi debacle faced by Nestle in India. On May 21, 2015, the Food and Drug Administration (FDA) ordered Nestle India to recall Maggi after confirming presence of high levels of lead and Mono Sodium ...
Coal Block Allocation Controversy: Assignment of Mining Rights in India
(Indian Institute of Management Ahmedabad, 2016-06-13)
In 2012, a major controversy broke out after the Comptroller and Auditor General of India (CAG) accused the Government of allocating coal blocks in an inefficient manner during the period 2004–2009. The case explores the ...
Nestle entangled! Braving the Maggi Noodle Crisis in India: A Teaching Note
(Indian Institute of Management Ahmedabad, 2016-06-15)
Coal Block Allocation Controversy: Assignment of Mining Rights in India: A Teaching Note
(Indian Institute of Management Ahmedabad, 2016-06-13)
Reliance Power: Renewable Strategy: A Teaching Note
(Indian Institute of Management Ahmedabad, 2016-12-22)
Swinging the mandate: developing and managing a winning campaign
(Penguin Random House, 2016)
'Swinging the Mandate' is a first-of-its-kind book on political campaign management in India. Prof Dheeraj Sharma and Narayan Singh Rao discuss how sophisticated campaign management strategies have been utilized in recent ...
Organizational learning in Indian family firms: a social network based approach for entrepreneurship
(Routledge, 2016)
The Routledge Handbook of Entrepreneurship in Developing Economies is a landmark volume that offers a uniquely comprehensive overview of entrepreneurship in developing countries. Addressing the multi-faceted nature of ...