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Now showing items 121-130 of 152
MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page
(Indian Institute of Management Ahmedabad, 2017-10-13)
Case presents the discussion in a meeting at MMT for sharply defining the decision areas, understanding and finalising the webpage options to be tested, criteria to be used for choosing the best option, and the methodology ...
MakeMyTrip: 2013(C): Redesigning the Home Page
(Indian Institute of Management Ahmedabad, 2017-10-13)
Chief executive and CEO along with the website redesign team of MMT Group was to discuss the results of the research conducted by the team and decide the best option for new home page of MMT. The case provides a brief ...
GEF India Private Limited: January 2011: Defining Market Research Problem: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-01-19)
GEF India Private Limited 2010: Launching a New Brand of Edible Oil: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-01-03)
MakeMyTrip: 2013(A): Problem Definition for Redesigning the Home Page: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-10-13)
MakeMyTrip: 2013(B): Research Design for Redesigning the Home Page: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-10-13)
MakeMyTrip: 2013(C): Redesigning the Home Page: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-10-13)
Hindustan Gum, Jodhpur
(Indian Institute of Management Ahmedabad, 2017-10-05)
Hindustan Gum is an agro-processor in Jodhpur, Rajasthan. It is primarily in the business of processing guar gum. The market volatility in demand and prices have shot up due to the need of guar gum in the new and growing ...
Hindustan Gum, Jodhpur: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-10-05)
Rivigo: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-08-29)