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Celebrity co‐creator or celebrity endorser? Exploringmediating and moderating factors in Marcom decision
(Wiley, 2023-12-19)
The present research delves into the concept of celebrity co‐creation from the consumer behavior perspective. It explores the impact of the degree of a celebrity's involvement with a brand (celebrity as an endorser vs. ...
Impact of TMT structural power asymmetry on family firm internationalization
(Elsevier, 2023-04-01)
We examine the impact of the top management team’s (TMT) structural power asymmetry on a family firm’s
degree of internationalization. Structural power is the administrative power drawn from formal positions and is
different ...
Agility and the transition from uncertainty to recovery: the Indian IT industry and COVID-19
(Elgar Online, 2023-07-01)
This paper reports a study of how the Indian IT industry navigated the COVID-19 pandemic. Agility emerged as the crucial determining factor aiding the industry’s successful survival. IT organisations’ agility, facilitated ...
An Overarching Conceptual Framework for ICT-enabled Responsive Governance
(Springer Nature, 2023-06-29)
Over the recent years, responsiveness has gained importance as it is a critical element of public governance processes and acts as a driving factor for supporting the achievement of governance objectives, especially in the ...
The local environment matters: Evidence from digital healthcare services for patient engagement
(Indian Institute of Management Ahmedabad, 2023-04-16)
What motivates the purchasing of green apparel products? A systematic review and future research agenda
(Wiley, 2023-01-22)
The contemporary business landscape is witnessing an ever-increasing concern for environmental sustainability, which has also surfaced in the apparel industry through the introduction of green apparel. Whether the adoption ...
What shall I learn? Two-stage decision making under social influence on corporate E-learning platforms
(Elsevier, 2023-04-14)
E-learning platforms have increasingly been adopted by corporate employees in the workplace. On these platforms, users typically follow a two-stage decision-making process: they first choose which content to learn and
then ...
Circular economy business models as pillars of sustainability: Where are we now, and where are we heading?
(Wiley, 2023-06-20)
The prior literature has discussed the benefits of the circular economy business model (CEBM) while working to streamline the environmental aspect, touching upon the social aspect and improving the economic aspect. These ...
Infrastructure and Finance: Evidence from India's GQ Highway Network
(ScienceDirect, 2023-09-09)
We use data from the Reserve Bank of India to study the impact of India’s Golden Quadrilateral (GQ) highway project on finance-dependent activity. Loan volumes increase by 20%–30% in districts along GQ and are stronger in ...
Does employee mobility network influence acquisition behavior? Evidence from the semiconductor industry
(SAGE Publications, 2023-05-30)
This article examines the role of employee mobility networks in influencing a firm’s merger and acquisition behavior. Specifically, we draw upon the social network perspective and theorize that a firm’s employee mobility ...