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Now showing items 31-40 of 48
Road Map for successful CRM implementation
(2002-07-19)
Price thresholds in a promotion Intensive environment: how consumers optimally make decisions on how much to buy
(2001-10-14)
How do consumers behave when they are confronted with price promotions at the retail level? Do they buy as much as they can and stock for future? Do they postpone their purchases in anticipation of further price cuts? Do ...
Deciding where to buy: store choice behaviour of Indian shoppers
(2002-10-19)
Store choice is a decision that a shopper is fairly
involved in. It is important for a store to
understand this behaviour for developing marketing
strategies to attract and keep its clientele. It is found
that shoppers ...
A brand share prediction model based on disparate sources of data from the Mumbai market
(2004-10-25)
We describe the application of a nested logit function for modelling consumer
brand choice using household transaction data from the Indian market.
This is unique since it is one of the first attempts to integrate disparate ...
Effective retail promotion management: use of point of sales information resources
(2010-10-14)
The increasing availability of customers'
transaction level data at the point of sale
(POS) in electronic form in various stores
in India is opening up important arenas in
marketing analytics that can enhance ...
International service outsourcing: using offshore analytics to identify determinants of value - added outsourcing
(Strategic Outsourcing, 2009-11-09)
Purpose
– International outsourcing has been traditionally looked upon as a low end cost effective servicing option to take advantage of the cost arbitrage that exists across countries. Of late, many outsourcing vendors ...
Marketing in emerging economies
(Indian Institute of Management, Ahmedabad, 2017)