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Now showing items 31-40 of 87
Yo Bikes: Pricing of Electric Scooters
(Indian Institute of Management, Ahmedabad, 2013)
Rebranding Star News: Managing Customer and Viewer Perceptions and Attitudes
(Indian Institute of Management, Ahmedabad, 2013)
Bharat Ravel Limited: Pricing Under Volatile Cost Conditions
(Indian Institute of Management, Ahmedabad, 2013)
Emerson Climate Technologies and the Chinese AC Market.(A)
(Indian Institute of Management, Ahmedabad, 2013)
Helion Venture Partners: Finding, Funding and Monitoring the Right Prospects
(Indian Institute of Management, Ahmedabad, 2013)
Celebrity endorsements and branding strategies: event study from India
(Journal of Product and Brand Management, 2015)
Purpose – The purpose of this study is to evaluate the economic value of celebrity endorsements to Indian firms based on their branding strategy – corporate or house-of-brands – and their “congruence” or “fit” with the ...
Predicted satisfaction from simultaneous evaluation of prosocial and pro-self employee bonus schemes: towards a new form of management strategy for corporate social spending
(Springer India, 2016)
A prosocial bonus is money given to people with a condition that the amount needs to be spent on others. This article suggests a new way of implementing corporate social spending by involving ‘prosocial bonuses’. Such a ...
When less is better than more: just-below discount in tensile price promotions
(Elsevier Ltd, 2016)
Retailers often use Tensile Price Claims (TPC) such as "upto 40% off" or "from 10% to 40% off" to promote a line of merchandize. This enables them to have a salient communication while allowing specific level of discount ...
Naukri.com
(2005-10-28)
I
t was a cool and foggy November morning in Delhi and Sanjeev Bikhchandani,
founder and CEO of naukri.com, sat in his room thinking about the way forward
for the company. Two major competitors, monsterindia and jobsahead, ...