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Now showing items 101-109 of 109
Children in a Kirana store: building as case for retail communication
(2003-10-20)
This paper looks at child-retail communication interaction at the Kirana store, the Indian version of the US ‘mom and pop’ retail outlet, in New Delhi. The methodologies for data collection were the non-participatory ...
Online retailing paired with kirana—a formidable combination for emerging markets
(Customer Needs and Solutions, 2015-10)
In the light of the convenience provided by online and the omnipresent kirana (mom-and-pop equivalent) stores and low penetration of large format retailing, it is proposed that these two would be the dominant formats of ...
Prathista industries limited: a rural initiative
(SMS Journal of Entrepreneurship and Innovation, 2014)
Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience
(Inderscience, 2016-07-25)
Marketing literature has identified task definitions as one of the important situational influences. However, existing definitions of planned and emergency shopping situations are driven from practitioners' perspective and ...
BigBasket.Com: Redefining the Business Model
(Indian Institute of Management Ahmedabad, 2017-07-28)
BigBasket.com had emerged as one of the major players in highly competitive Indian online grocery retailing market by employing inventory based model. On 22 March 2016, Big Basket had secured Series D funding worth USD 150 ...
BigBasket.Com: Redefining the Business Model: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-07-28)
Parsana Health Centre: Nurturing a Healthy Lifestyle
(Indian Institute of Management Ahmedabad, 2017-12-07)
Parsana Health Centre Private Limited, one of the pioneers of the organized fitness industry in the city, of Ahmedabad, had been actively engaged in inculcating, nurturing and promoting a healthy lifestyle to the general ...
Parsana Health Centre: Nurturing a Healthy Lifestyle: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-12-07)
Antecedents to Customer Dependency in Buyer-Seller Relationship: A BOP Retailer Investigation
(SAGE PUBLICATIONS LTD, 2016)
Relationship marketing research extensively covers such variables as customer dependence, satisfaction, trust and loyalty, which play an important role in building and maintaining long-term relationships. Countries like ...