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Now showing items 221-226 of 226
Brands and the brain: how to use neuroscience to create impactful brands
(Penguin Penguin Random House, 2022-03-11)
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand ...
Achieving social and economic sustainability through innovations in transformative services: a case of healthcare organizations in an emerging market
(Springer Nature, 2023-08-21)
Resource-poor organizations serve a significant portion of emerging markets’ healthcare industries. Such organizations engage in transformative services. However, given emerging markets’ ever-changing dynamics, it is unclear ...
Pandemic panic? effects of health system capacity on firm confidence during COVID-19
(ScienceDirect, 2023-07-26)
We examine whether firms’ business confidence – defined as their perceptions of risk and sentiment associated with the COVID-19 pandemic – is affected by ex ante health system capacity and ex post government responses. ...
The local environment matters: Evidence from digital healthcare services for patient engagement
(Springer Nature, 2023-09-20)
The creation and delivery of healthcare services are being transformed through patient-engaging digital services. However, their effects on hospital performance are unclear. We build on the theoretical foundations of ...
Beleif distortion near 52W high and low: evidence from Indian equity options market
(Wiley, 2023-06-28)
We examine investors' behavioral biases and preferences in the options market near 52-week high and low (52W-H/L) using Indian options market data. We document that as the stock price approaches 52W high (low), the skewness ...
Doing “Reputation” in the Indian Context: An Employee Perspective
(USC Annenberg Press, 2023-04-29)
Corporate reputation has been studied as an aggregate of stakeholder perceptions with
some emphasis on distinguishing among the perceptions of different stakeholder groups.
This study focuses on the perceptions of ...