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Now showing items 11-13 of 13
Please do interrupt, but nicely! The effect of positive and negative interruptions on product evaluation and choice
(Association for Consumer Research, 2017)
Interruptions have become pervasive in our lives (Carrier et
al. 2009). Extant research has only looked at the cognitive dimensions
(timing, duration and cognitive demand), but not at the affective
dimensions of ...
Nocebo effects from negative product information: when information hurts, paying money could heal
(Emerald, 2018)
Purpose–This research aimed to find whether information about a product can give rise to negative perceptions even in inert situations (noceboeffects), and to understand how price levels impact such judgments.Design/meth ...
Brands and the brain: how to use neuroscience to create impactful brands
(Penguin Penguin Random House, 2022-03-11)
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand ...