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Now showing items 10611-10620 of 10726
Brands and the brain: how to use neuroscience to create impactful brands
(Penguin Penguin Random House, 2022-03-11)
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand ...
Achieving social and economic sustainability through innovations in transformative services: a case of healthcare organizations in an emerging market
(Springer Nature, 2023-08-21)
Resource-poor organizations serve a significant portion of emerging markets’ healthcare industries. Such organizations engage in transformative services. However, given emerging markets’ ever-changing dynamics, it is unclear ...
Pandemic panic? effects of health system capacity on firm confidence during COVID-19
(ScienceDirect, 2023-07-26)
We examine whether firms’ business confidence – defined as their perceptions of risk and sentiment associated with the COVID-19 pandemic – is affected by ex ante health system capacity and ex post government responses. ...
The motivation paradox: Understanding contradictory effects of awards on contribution quantity versus quality in virtual community
(ScienceDirect, 2023-11)
We use the lens of the intrinsic/extrinsic motivation theory to holistically model the effects of intangible awards on member contribution in virtual communities. Using multiple studies on Yelp, we validate that the influence ...
Combining profit and purpose: Paradoxical leadership skills and social–business tensions during the formation and sustenance of a social enterprise
(Wiley, 2023-08-22)
Borrowing from paradoxical leadership literature and using the case of a social enterprise formed from a traditional nonprofit, the present study identifies a set of multilevel skills that helped the leader address the two ...
Consumer preference for nutrition front-of-pack-label formats in India: Evidence from a large-scale experimental survey
(Elsevier, 2023-09-16)
Global policy discourse emphasizes placing front-of-pack nutrition labels (FOPLs) on packaged foods, but debates continue to rage on the appropriate format. There are two key types of label formats, summary and informative. ...
The impact of consumer expectations and familiarity on deceptive pricing in advertising: a view from drip pricing practice
(Taylor & Francis, 2023-11-20)
Drip pricing practice, which involves promoting a seemingly low initial price and then introducing add-on price components without upfront disclosures, is commonly seen as a deceptive advertising ...
Understanding the relationship between reviews, search and sales: a study of the Indian car market
(Emerald, 2023-11-20)
Purpose
While there has been extensive research on understanding the effects of online reviews on product sales, there is not enough investigation of the inter-relationships between online reviews, online search and product ...
More on financial inclusion: a few baby steps, not a great leap forward
(Economic & Political Weekly, 2014)
Despite decades of effort, India’s record in the area of financial inclusion remains unsatisfactory. Nearly 60% of India’s population does not have a bank account; 90% of small businesses have no link with the formal ...
Understanding the impact of augmented reality product presentation on diagnosticity, cognitive load, and product sales
(Elsevier, 2024-04)
Augmented reality (AR) enhances consumers’ sensory responses to online product presentations, providing a more immersive experience. In online marketplaces, the utilization of various sensory modalities for product ...