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Marketing Management: A South Asian Perspective
(Pearson Education, 2010-06-08)
Some Thoughts on Marketing to EC
(2010-07-01)
Innovative Marketing Strategies -- Back to Basics
(2010-07-14)
Vision for Survival
(2010-07-14)
Splendor Decorative Laminates India Ltd.: Evaluating Market Research Proposals and Selecting Market Research Agency
(2010-08-11)
The case presents the situation wherein the Marketing Manager of the company has to decide as to which Market Research Agency should be entrusted with the task of carrying out a market research study to enable the organization ...
Gujarat State Civil Supplies Corporation
(2010-08-12)
FoodWorld (C): The Road Ahead
(2010-08-18)
In May 1996, RPG Enterprises, one of the top five Indian business houses, formally entered the nascent sector of large-scale organized food retailing with the opening of the first FoodWorld, a supermarket grocery store. ...