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Paytm: The Lucky Lifafa Campaign
(Indian Institute of Management Ahmedabad, 2019-05-30)
The Indian digital payment market was estimated to grow to around USD 700 billion - USD 1 trillion by 2022. A number of players had entered the market to challenge Paytm which aimed to maintain its prominent position in ...
Paytm: The Lucky Lifafa Campaign: A Teaching Note
(Indian Institute of Management Ahmedabad, 2019-05-30)
Parsana Health Centre: Nurturing a Healthy Lifestyle
(Indian Institute of Management Ahmedabad, 2017-12-07)
Parsana Health Centre Private Limited, one of the pioneers of the organized fitness industry in the city, of Ahmedabad, had been actively engaged in inculcating, nurturing and promoting a healthy lifestyle to the general ...
Parsana Health Centre: Nurturing a Healthy Lifestyle: A Teaching Note
(Indian Institute of Management Ahmedabad, 2017-12-07)