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Now showing items 1-10 of 17
The Format Factors
(2010-07-24)
Introduction to Marketing Process: In-Class Exercise
(2010-09-13)
" Choice of Channel Parner : In Class Excersise."
(2012-09-11)
An investigation on the effect of priming in economic games
(Serials Publications, 2016)
The paper examines whether priming has an effect on offer sizes and acceptance in economic games. We examine the effect of priming for both dictator as well as ultimatum games. We prime the participants in economic games ...
Store price image: the role of non-price factors
(Serials Publications, 2016)
Price is a critical factors in purchase decision. However, a customer first needs to choose a store before they choose to buy a product. Since price of individual products might vary across stores consumers often construct ...
When less is better than more: just-below discount in tensile price promotions
(Elsevier Ltd, 2016)
Retailers often use Tensile Price Claims (TPC) such as "upto 40% off" or "from 10% to 40% off" to promote a line of merchandize. This enables them to have a salient communication while allowing specific level of discount ...
Constraining minimum offers in economic games: will the offers increase?
(Serials Publications, 2016)
In real life situations, one often encounters situations where the offers are constrained as there is a suggestion for a minimum offer. For example, in donation situations there can be a limit on minimum donation, similarly ...
Family and store choice
(2006-11-01)
Format choice in Grocery retailing
(2006-11-01)