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Paytm: The Lucky Lifafa Campaign
(Indian Institute of Management Ahmedabad, 2019-05-30)
The Indian digital payment market was estimated to grow to around USD 700 billion - USD 1 trillion by 2022. A number of players had entered the market to challenge Paytm which aimed to maintain its prominent position in ...
Paytm: The Lucky Lifafa Campaign: A Teaching Note
(Indian Institute of Management Ahmedabad, 2019-05-30)
BloombergQuint: Growing Users with WhatsApp
(Indian Institute of Management Ahmedabad, 2019-03-13)
BloombergQuint (BQ) was started as a collaboration between Quintillion Media (QM) and Bloomberg in April 2016. In the competitive landscape of business news broadcasters in India, it started by providing stock updates, ...
BloombergQuint: Growing Users with WhatsApp: A Teaching Note
(Indian Institute of Management Ahmedabad, 2019-03-13)
Neons Fashion LLP (A): A Small Seller on Amazon Marketplace
(Indian Institute of Management Ahmedabad, 2019-10-07)
Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion ...
Neons Fashion LLP (B): The Setbacks
(Indian Institute of Management Ahmedabad, 2019-10-07)
Neons Fashion LLP was an entrepreneurial venture of Arthi Ramalingam after completion of her MBA. Arthi had an interest in jewellery since childhood and she decided to focus on design, manufacturing and retailing of fashion ...
Neons Fashion LLP (A) and (B): A Teaching Note
(2019-10-07)