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Logic Modelling: A Note
(2010-08-18)
This case describes logit analysis in an applied framework. It is specifically designed for a session in marketing research and information systems module. The note also compares the use of logistic regression/MNL vis-?-vis ...
Measuring the efficacy of marketing spends
(2002-07-19)
Marketing in emerging economies
(Indian Institute of Management, Ahmedabad, 2017)