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Now showing items 1-10 of 15
Gender, Downward Influence, and Affect
(2010-04-08)
Study the choice and use of downward influence tactics (tactics used to sway the thinking pattern of team members) in organizations across sectors. Identify differences, if any, in choice and use of downward influence tactics ...
Cosmic Communications: A Role Play
(2010-08-26)
Corporate Communication as a Strategic Tool to Enhance Reputation
(2008)
Studying the way a company sought to leverage its reputation to diversify into an area absolutely unrelated to its business.
Business Blogging
(2008)
Tea Shall Not Be Served
(2010-08-25)
The case is in the form of an exchange of letters between a principal of a school and its teachers. The principal has ordered that teachers should spend their twenty minute leisure in the school canteen and have tea with ...
Interconnection regulation in India: lessons for developing countries
(2006-10-29)
Interconnection is not only a major competition issue per se, it is also a critical element of the basic telecommunications
agreement of the WTO. An important issue in interconnection regulation is interconnection charging ...
Hard Knocks on a Software Company (Teaching Note)
(2010-09-03)
This case is about the way Pragati Software Private Limited, a small but profitable software training company set up in Mumbai by an alumnus of Indian Institute of Management Ahmedabad sent away half its employees in three ...