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Oriental Home Products Limited: Sheen Detergent Paste: Developing Communication Strategy for a New Product
(2010-08-24)
This case describes the Marketing Manager's decision dilemma in developing a value proposition, and communication strategy for a new fabric wash product. The manager has to evaluate the pros and cons of all communication ...
Sales Accounting System in Fairdeal Traders, Ahmedabad
(2010-08-26)
Presenting a context involving the details of the last elements in a distribution network between the C&F agents and the retailers. The issues are design and implementation of an appropriate office accounting system.
Fairdeal Traders Limited, Ahmedabad: Operational Efficiency by Economics Of Scope
(2010-08-27)
The case presents the operational responsibilities of a C&F agency. The varied requirements by principals are discussed/ presented in detail. The central issue is how should a C&F agent manage his operations effectively ...
Look, the Vendor Sponsored the Party
(2010-08-27)
Three high performing executives availed personal benefit from an event management company who was bidding for a business deal. The E.M.company requested for reimbursement for their expenses, incurred towards hosting the ...
FMCG International
(2010-09-01)
GEF India Private Limited: January 2011: Defining Market Research Problem
(Indian Institute of Management Ahmedabad, 2017-01-19)
In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was ...