Search
Now showing items 1-10 of 11
Corporate Communication through Social Media: Strategies for managing reputation
(Sage New Delhi, 2017)
Social media are rapidly and dramatically transforming the communication landscape. They are purported to provide reputational benefits by promoting transparency and enhancing possibilities for stakeholder engagement. ...
Do tweets create value?: a multi-period analysis of Twitter use and content of tweets for manufacturing firms
(International Journal of Production Economics, 2019)
In this research we enquire if adoption of Twitter by manufacturing firms creates any value for the firm. We conduct two studies to examine the relationship between Twitter related activities of manufacturing firms and the ...
Social media: the new mantra for managing reputation
(VIKALPA: the Journal for Decision Makers, 2015)
Is It the Message or the Medium? Relational management during crisis through blogs, Facebook and corporate websites
(Sage, 2018)
This is a quasi-experimental study comparing three modes of communication during crisis to examine whether they lead to differences in perception of relational maintenance. Crisis communication by an airline company was ...
Managing corporate reputation through social media
(IGI Global, 2016)
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reputation with a single viral post, or spark a political movement ...
One-click at a time: empowering mothers for their adolescent children's educational expenditures through social media usage
(Wiley, 2022-11-27)
Mothers play a significant role in deciding their adolescents' educational expenditures. They increasingly rely on the Internet for information search and building online support networks to enhance their confidence. Thus, ...
Towards dissemination, detection and combating misinformation on social media: a literature review
(Emerald, 2022-11-22)
Purpose
Social media is becoming a hub of fake content, be it political news, product reviews, business promotion or any other sociocultural event. This study aims to provide a comprehensive review of the emerging ...
Polarised social media discourse during COVID-19 pandemic: evidence from YouTube
(Taylor & Francis, 2022-04-11)
The onset of the COVID-19 pandemic has attracted significant attention on social media platforms as these platforms provide users unparalleled access to ‘information’ from around the globe. In spite of demographic differences, ...
Does centralization of online content regulation affect political hate speech in a country? A public choice perspective
(Elsevier, 2024-01-04)
This study primarily examines how the centralization of online content regulation increases political hate speech
in a country. It also explores the roles of the government’s social media surveillance and disinformation ...
Social media “stars” vs “the ordinary” me: influencer marketing and the role of self-discrepancies, perceived homophily, authenticity, self-acceptance and mindfulness
(Emerald Insight, 2024-01-23)
Social media influencers have become constant companions of a large audience of young
consumers, but a crucial yet underexplored area of examination relates to the implications of exposure to
influencers for an individual’s ...