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A Note on the Concept of Strategy
(2010-07-29)
Phatra Thanakit Public Company Limited
(2010-08-18)
Set in the backdrop of the 1997 economic crisis, the case deals with the problem faced by a leading finance company of Thailand, Phatra Thanakit. The company finds its very existence threatened under the onslaught of the ...
Entry Strategy Alternatives
(2010-09-13)
Friends Steel: Brand Equity Strategy
(Indian Institute of Management, Ahmedabad, 2013)
This case intends to develop a brand equity strategy for a steel manufacturing company aspiring to be the number one steel brand in Gujarat. It describes the retail steel business and the marketing challenges faced in the ...
Infosys Limited
(2010-08-03)
A new playbook for diversified companies
(MIT SLOAN MANAGEMENT REVIEW, 2018)
A wave of corporate breakups has rippled through industry after industry over the past several years. This has happened in consumer goods, for instance, with Kraft Foods' spin-off of its North American grocery business; ...