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Customer dependence and customer loyalty in traditional and modern format stores
(Emerald Group Publishing Ltd., 2017)
Purpose: The purpose of this paper is to examine the relationship between customer loyalty and customer dependence in the context of modern format and traditional format stores. In the process, the role of switching cost ...
Trust in humanitarian operations:a content analytic approach for an Indian NGO
(Taylor & Francis, 2019)
Trust between partners, a key element enabling coordination across supply chains, has recently started gaining attention in humanitarian operations literature. Yet, empirical examination of this concept is scant. Borrowing ...
Effect of relationship and transactional characteristics on customerretention in emerging online markets
(Elsevier, 2018-12)
Trust is important for maintaining customer relationships in online retailing, as customers have only a virtualconnection with sellers. This is especially true in online markets of emerging economies, given their lack of ...
Strategizing in small informal retailers in India: home delivery as a strategic practice
(Asia Pacific Journal of Management, 2020)
Small informally organized family-owned grocery retailers—kiranas—are ubiquitous in India and have retained market dominance while facing increasing competition from large formally organized retailers (FORs). Yet, strategy ...
Gratitude: An emotional approach in business relationship
(2012)
Most theories of Relationship Marketing (RM) emphasize the role of trust, commitment and/or customer satisfaction in development of long term business relationships. In spite of recognition of gratitude as core of reciprocity ...
Information asymmetry and trust: A framework for studying microfinance in India
(SAGE Publications Ltd, 2005)
In recent times, microfinance has emerged as a major innovation in the rural financial marketplace. Microfinance largely addresses the issue of access to financial services. In trying to understand the innovation of ...