Search
Now showing items 1-4 of 4
Do time constraint and emergency purchase situation exert same influence on shopping? a study under haptic touch influence
(Elsevier Ltd, 2016)
Marketing literature has identified emergency purchase situation and time constraint as important situational influences. However, both of them are often equated with each other as both require shopping to be done in a ...
Influence of media context on humorous advertising effectiveness
(Emerald Group Publishing Ltd., 2017)
Purpose: The purpose of this paper is to study the impact of three dimensions of media context – program type, break type, and pod position – on two types of humorous advertisements: incongruity resolution (IR) and arousal ...
Q-Connect: Reaching Rural Customers with Assam Mobile Theatre
(SAGE Publications Ltd, 2017)
Realigning Business Strategy to Cater to Customers with Disability (CwD) in the Indian Context
(SAGE Publications Ltd, 2015)