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When less is better than more: just-below discount in tensile price promotions
(Elsevier Ltd, 2016)
Retailers often use Tensile Price Claims (TPC) such as "upto 40% off" or "from 10% to 40% off" to promote a line of merchandize. This enables them to have a salient communication while allowing specific level of discount ...
Naukri.com
(2005-10-28)
I
t was a cool and foggy November morning in Delhi and Sanjeev Bikhchandani,
founder and CEO of naukri.com, sat in his room thinking about the way forward
for the company. Two major competitors, monsterindia and jobsahead, ...
How dynamic pricing leads to higher profits
(2007-11-08)
Sun Microsystems Inc. chairman Scott McNealy forecast that
“With recent advances in wireless and information technology,
even our cars could … call for bids whenever the fuel tank runs
low, displaying a list of results ...
Differential impact of advertising and distribution expenditure on Tobin's Q: a perspective from listed firms in India
(2009-04-15)
Purpose – The purpose of this paper is to understand the impact of components of marketing
expenditures, i.e. advertising and distribution expenditures on intangible value of firm (measured in
terms of Tobin’s Q). The ...
Impact of initial trust image on shopper trust and patronage intentions: a study of young male apparel shoppers in India
(2010-05-03)
The purpose of this paper is to examine the role of “initial” store image in a new store.
Existing research affords limited explanation of how shopper trust in store is formed prior to store
visits and regarding the ...
Is loss-aversion magnitude-dependent? measuring prospective affective judgments regarding gains and losses
(Society for Judgment and Decision making, 2017)
Prospect Theory proposed that the (dis)utility of losses is always more than gains due to a phenomena called ‘loss-aversion’, a result obtained in multiple later studies over the years. However, some researchers found ...
Indo-Thai FTA: Indian CTV/CPT and auto industry - a desk based analysis
(2006-11-01)
Sluggish progress in multilateral trade negotiations has provided
an impetus to the growth of bilateral trade agreements the world
over. The Indo-Thai Free Trade Agreement (FTA), the first phase of
which was operational ...
Comparing retail formats in an emerging market: influence of low price guarantee on purchase intention
(Journal of Indian business research, 2014)
This study aims to examine the importance of credit and low price guarantee (LPG) on
consumer purchase intention across types of retail store formats in an emerging market context.
Price discount framings on product bundles with shipping surcharges in the Indian market: examining the weighted-additive and reference-dependent models
(Emerald Group Publishing Limited, 2015)
The purpose of this paper is to study how consumers process price frames of product bundles (product plus surcharge) and discount offers to weigh contentious positions between the weighted-additive and the reference-dependent ...
An empirical study of Latitude of Quantity Acceptance (LQA) in an emerging economy: India
(Routledge, 2018)
This study examines three important research questions. First, is there a latitude of acceptance with
respect to small quantity changes? Second, is there an asymmetric effect of quantity changes? Third, is
there a ...