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Airtel: Pricing in the Cannibalisation Era and Transition to Data
(Indian Institute of Management Ahmedabad, 2018-10-05)
Bharti Airtel, the Indian global Telecommunications Company, witnessed one of its most challenging phases ever. Being the market leader, Airtel experienced a shift from voice to data with its data revenue proliferating. ...
Royal Challengers Bangalore: Pricing of Tickets at the Stadium
(Indian Institute of Management Ahmedabad, 2019-02-05)
Royal Challengers Bangalore, an IPL franchise cricket team, was representing Bangalore city in the Indian Premier League (IPL). The team had a huge fan following and a brand valuation of USD 88 million in 2017. RCB made ...
Sai Coating: Detonation Sparay Gun: A Teaching Note
(Indian Institute of Management Ahmedabad, 2019-05-02)