Search
Now showing items 1-10 of 14
The Format Factors
(2010-07-24)
Introduction to Marketing Process: In-Class Exercise
(2010-09-13)
" Choice of Channel Parner : In Class Excersise."
(2012-09-11)
An investigation on the effect of priming in economic games
(Serials Publications, 2016)
The paper examines whether priming has an effect on offer sizes and acceptance in economic games. We examine the effect of priming for both dictator as well as ultimatum games. We prime the participants in economic games ...
Family and store choice
(2006-11-01)
Format choice in Grocery retailing
(2006-11-01)
" Choice of Channel Parner : In Class Excersise."
(2012-09-11)
Ordering effect of alphabets and numbers in alphanumeric brand names
(Association for Consumer Research, 2014)
This paper explores the effects of cause-related marketing campaigns that require participation and effort from the consumer, a campaign element that has received little research attention. We examine the effects of effort ...
Trucking business management: cases and concepts
(McGraw-Hill Education New Delhi, 2016)
Trucking Business Management is a compilation of cases authored by professors and researchers of IIM Ahmedabad in the field of road transportation. It is an attempt to fill the business-practice gap and impart a professional ...