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Store price image: the role of non-price factors
(Serials Publications, 2016)
Price is a critical factors in purchase decision. However, a customer first needs to choose a store before they choose to buy a product. Since price of individual products might vary across stores consumers often construct ...
When less is better than more: just-below discount in tensile price promotions
(Elsevier Ltd, 2016)
Retailers often use Tensile Price Claims (TPC) such as "upto 40% off" or "from 10% to 40% off" to promote a line of merchandize. This enables them to have a salient communication while allowing specific level of discount ...
Constraining minimum offers in economic games: will the offers increase?
(Serials Publications, 2016)
In real life situations, one often encounters situations where the offers are constrained as there is a suggestion for a minimum offer. For example, in donation situations there can be a limit on minimum donation, similarly ...