Search
Now showing items 1-2 of 2
Communicator discrepancy, measurement delay and influence
(1969-06-01)
Both Sherif and Hovland's (1961) judgmental theory and
Festinger's (1957) dissonance theory (particularly as mterpreted
by Festmger & Aronson, i960, and Aronson, Turner, & Carlsmith,
1963) predict a curviknear relationship ...
Communicator discrepancy, perceived creditability, and opinion change
(1969-05-01)
How credible and at what level of discrepancy a source should be in order
to be sufficiently influential is examined in this study.
PROCEDURE: Perceived credibility and communicator discrepancy were
manipulated. 100 Ss, ...