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Impact of review narrativity on sales in a competitive environment
(Wiley Online Library, 2022-02-21)
Online user-generated reviews have received significant importance in the literature as they help consumers make consumption decisions. However, despite significant developments in this domain in the past decade, little ...
Knowledge structure of Chief Marketing Officers (CMOs): a review, bibliometric analysis, and research agenda
(Elsevier, 2022-07-16)
Research on Chief Marketing Officers (CMOs) has flourished in the last two decades. Nevertheless, despite sig-
nificant interest among marketing academics and professionals, a comprehensive understanding of knowledge
structure ...
Complexity in a multinational enterprise’s global supply chain and its international business performance: a bane or a boon?
(Palgrave Macmillan, 2022-03-07)
The literature on marketing, operations management, and strategy has investigated the impacts of a firm’s supplier network structure and complexity on its financial, environmental, and innovation performance. However, our ...