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Construction, validation and generalization of SERVSTRESS: a measure for service induced customer stress
(European Journal of Marketing, 2020-09-22)
Purpose
The purpose of this study is to construct and validate a generalizable scale to measure service induced perceived stress for customers of personal services with a high level of intangibles having both online and ...
Reinventing the universal structure of human values: development of a new holistic values scale to measure Indian values
(SAGE Publications, 2021-04-21)
This article investigates the universal values scale, Schwartz Value Survey (SVS) for its applicability to measure cultural context-specific values. The study establishes a need to construct a new scale by identifying and ...
The olfactory experience (in retail) scale: construction, validation and generalization
(Emerald, 2022-07-14)
Purpose: Measurement scales for sensory experience in retailing exist for sight, touch and sound. In the present study, the authors aim to develop the olfactory experience (OEX) scale in the context of retailing.
Design ...