Search
Now showing items 1-3 of 3
Getit: Managing the Salesforce in Changing Times
(Indian Institute of Management, Ahmedabad, 2014)
The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who ...
Safewithme Inc.
(Indian Institute of Management, Ahmedabad, 2014)
Safewithme Inc. (SI) is a leading manufacturer and marketer of healthcare products. Mr. Arun Jain, the Marketing Manager of SI, has received information about an upcoming trade promotion scheme by a competitor of SI. In ...
Private label brand choice dynamics: logit model involving demographic and psychographic variables
(South Asian Journal of Management, 2014)
Research on private label brands started with focus on explaining the choice of private label brands by simple demographics variables which later expanded into work on attitudinal and behavioral characteristics of customers. ...