Search
Now showing items 1-4 of 4
Physimorphic vs. Typographic logos in destination marketing: Integrating destination familiarity and consumer characteristics
(Elsevier, 2022-04-16)
Research on the effectiveness of destination logos is sparse. The present study introduces the idea of physimorphic (nature resembling) logos and explores its effectiveness on the tourist vis a vis non-physimorphic or ...
I “showroom” but “webroom” too: investigating cross-shopping behaviour in a developing nation
(Emerald, 2022-07-06)
Purpose: The concepts of showrooming and webrooming have been well researched but majorly from the marketing/economic perspectives. The present study explores the socio-psychological motivations and different types of ...
The changing portrayal of children in Indian advertisements: a comparative study of the three decades
(Emerald, 2022-05-17)
Purpose – This study aims to analyse the roles in which children have been portrayed in advertisements over three decades (1990–2000, 2000–2010 and 2010–2020) and what have been the changes in the portrayal of the children, ...
Circular value creation through environmental entrepreneurship initiatives: A case-based exploration
(Wiley, 2024-01-12)
The present study builds on the domain of circular economy and its subdomain circu-lar value creation to explore the entrepreneurial process of a small business in India.It aims to find how circular entrepreneurship as a ...