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Some Thoughts on Marketing to EC
Splendor Decorative Laminates India Ltd.: Evaluating Market Research Proposals and Selecting Market Research Agency
The case presents the situation wherein the Marketing Manager of the company has to decide as to which Market Research Agency should be entrusted with the task of carrying out a market research study to enable the organization ...
Dettol: Brand Extension Decisions
Scorpio from Mahindra: Developing Brand
Mahindra & Mahindra Limited (M&M), the flagship company of the Mahindra group with a turnover of Indian Rupee (Rs) 55 billion (US$ 1.2 billion), launched their new sports utility vehicle “Scorpio” in August 2002. In the ...
Dainik Jagran (A): Towards a New Direction
Dainik Jagran has been in the newspaper business since 1942. It was successfully established as a leading Hindi newspaper in India. In Uttar Pradesh, one in every two readers read Dainik Jagran. It is enjoying 3rd position ...
National publishing company: marketing of children's fortnightly magazine
In November 1990, Mr R Saxena, Marketing Manager of National Publishing Company, was considering alternative strategies to improve the sales of "Titli," a children's fortnightly vernacular magazine published by the ...