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Investigating a comparative evaluationapproach in explaining loyalty
(Emerald, 2017)
Purpose–The purpose of this paper is to examine the superiority of comparative evaluation or relativeattitudinal measurement approach in which the respondent evaluates one object with direct comparison withother objects. ...
Size, value, and momentum in Indian Equities
(Sage, 2017)
A quarter century has elapsed since India embarked on the process of economic reforms in 1991. In this article, we look at the post-reform period of the Indian equity market to understand the performance ...
Size, Value, and Momentum in Indian Equities
(SAGE Publications Ltd, 2017)