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The influence of marketing on consumption behavior at the bottom of the pyramid
(Emerald Group Publishing Limited, 2015)
Purpose
– This paper aims to explore the nature and degree to which marketing affects consumption behavior of bottom of the pyramid (BOP) population. The objective of the study is to examine, identify and explain aspects ...
Underlying determinants of health provider choice in urban slums: results from a discrete choice experiment in Ahmedabad, India
(BMC Health Services Research, 2018)
Background: Severe underutilization of healthcare facilities and lack of timely, affordable and effective access
to healthcare services in resource-constrained, bottom of pyramid (BoP) settings are well-known issues, ...
Underlying determinants of health provider choice in urban slums: results from a discrete choice experiment in Ahmedabad, India
(BMC Health Services Research, 2018-06)
Background: Severe underutilization of healthcare facilities and lack of timely, affordable and effective access
to healthcare services in resource-constrained, bottom of pyramid (BoP) settings are well-known issues, ...