Now showing items 91-100 of 123
Path to Purchase
• What is the consumer’s path to purchase while shopping in the case of high level of marketing spends and evolving store formats? • Do the AIDA or such models or purchase funnel still work? • What are the implications ...
Place of Origin Effects in Service Quality Perceptions among Indian Consumers
The objectives are to: • ascertain if the country of origin (COO) and/or place of origin (POO) have any moderating or mediating influences on service quality perceptions • compare Indian consumers’ perceptions with consumers ...
Cluster analysis of Himachal tomato
A crate of Himachal tomato was obtained from Azad Mandi, Delhi. It contained 252 fruits. Each fruit was weighed and its axial dimension measured. Data of all 252 fruits was then subjected to cluster analysis, using weight ...
Taming the Corporate Despots
Portal on Management Literature on Marketing
Beliefs that Took a Beating
Understanding marketing approach for libraries