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Place of Origin Effects in Service Quality Perceptions among Indian Consumers
(2011-05-09)
The objectives are to: • ascertain if the country of origin (COO) and/or place of origin (POO) have any moderating or mediating influences on service quality perceptions • compare Indian consumers’ perceptions with consumers ...
Marketing of fresh water Fishes in India
(1987-09-24)
Inland fish marketing in India
(1989-09-27)
Productivity in marketing cooperatives: some issues
(1989-09-28)
Cluster analysis of Himachal tomato
(2010-10-21)
A crate of Himachal tomato was obtained from Azad Mandi, Delhi. It
contained 252 fruits. Each fruit was weighed and its axial dimension
measured. Data of all 252 fruits was then subjected to cluster analysis, using
weight ...
Measuring the efficacy of marketing spends
(2002-07-19)
Developing a customer-focus approach to marketing of library and information service
(2002-10-19)
Philosophically, users are the central entity in all types of libraries. The
characteristics of the user body make up an essential and indeed central element
in the development of library services. In ways that are now ...