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Now showing items 121-130 of 145
Expert Advertising Agency
(2010-07-27)
Expert Advertising Agency was a medium sized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert ...
Marketing opportunity analysis
(1982-09-20)
Institutional innovations in the delivery of farm services in India: a smallholder perspective
(Springer New Delhi, 2017)
This book uses primary evidence to assess the value of agro-input and service delivery business models in terms of their inclusiveness, effectiveness and impact from a small farmer perspective, in the form of case studies ...
Marketing in emerging economies
(Indian Institute of Management, Ahmedabad, 2017)
Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience
(Inderscience, 2016-07-25)
Marketing literature has identified task definitions as one of the important situational influences. However, existing definitions of planned and emergency shopping situations are driven from practitioners' perspective and ...
Business to business marketing: a South-Asian Perspective(11th edition)
(Cengage Learning, 2014)
Marketing to businesses is fundamentally different from marketing to individual consumers. Business to business (B2B) marketing usually involves a much longer and multifaceted sales cycle. Additionally, decision makers are ...
HPCL: Series of Cases
(2010-08-31)