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Now showing items 131-140 of 153
Using crop outlook information for timely marketing decisions in government
(1986-09-22)
Reliable and timely information on crop
prospects is not available in India. As a
consequence, market planning of procurement,
storage and distribution operations,
and pricing of foodgrains and other crops
is usually ...
Marketing opportunity analysis
(1982-09-20)
Institutional innovations in the delivery of farm services in India: a smallholder perspective
(Springer New Delhi, 2017)
This book uses primary evidence to assess the value of agro-input and service delivery business models in terms of their inclusiveness, effectiveness and impact from a small farmer perspective, in the form of case studies ...
Marketing in emerging economies
(Indian Institute of Management, Ahmedabad, 2017)
Elements of task definition shopping situations: a study of Indian customers in context of products high on haptic salience
(Inderscience, 2016-07-25)
Marketing literature has identified task definitions as one of the important situational influences. However, existing definitions of planned and emergency shopping situations are driven from practitioners' perspective and ...
Business to business marketing: a South-Asian Perspective(11th edition)
(Cengage Learning, 2014)
Marketing to businesses is fundamentally different from marketing to individual consumers. Business to business (B2B) marketing usually involves a much longer and multifaceted sales cycle. Additionally, decision makers are ...
Theory of open inclusive innovation for reciprocal, responsive and respectful outcomes: coping creatively with climatic and institutional risks
(MDPI, 2016)
Given the economic squeeze world over, search for what we call frugal grassroots
innovations in Honey Bee Network, has become even more urgent and relevant in
the recent years. And, to shape this search, models and ...
HPCL: Series of Cases
(2010-08-31)
Auto Care Centre: Shivranjini
(2010-09-02)
The case describes locations, facilities, infrastructure, market, manpower, customer profile, competition and performance of one training and experimentation outlet. It also describes different types of experiments ...