Now showing items 141-150 of 152
Expert Advertising Agency
Expert Advertising Agency was a medium sized advertising agency which wished to increase its billing to a level comparable with that of the top few in the industry, and to acquire the stature of a market leader. expert ...
Using crop outlook information for timely marketing decisions in government
Reliable and timely information on crop prospects is not available in India. As a consequence, market planning of procurement, storage and distribution operations, and pricing of foodgrains and other crops is usually ...
Marketing opportunity analysis
Institutional innovations in the delivery of farm services in India: a smallholder perspective
(Springer New Delhi, 2017)
This book uses primary evidence to assess the value of agro-input and service delivery business models in terms of their inclusiveness, effectiveness and impact from a small farmer perspective, in the form of case studies ...
Marketing in emerging economies
(Indian Institute of Management, Ahmedabad, 2017)
Theory of open inclusive innovation for reciprocal, responsive and respectful outcomes: coping creatively with climatic and institutional risks
Given the economic squeeze world over, search for what we call frugal grassroots innovations in Honey Bee Network, has become even more urgent and relevant in the recent years. And, to shape this search, models and ...
MakeMyTrip: 2013(A): Problem Definition for Redesigning the Home Page
(Indian Institute of Management Ahmedabad, 2017-10-13)
Case presents the reflections of Mr Deepak Kumar, Chairman and Managing Director of MakeMyTrip (MMT) about a meeting he had called for assessing the need and defining the problem for re-designing the home page of MMT, a ...