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Now showing items 11-17 of 17
" Choice of Channel Parner : In Class Excersise."
(2012-09-11)
Ordering effect of alphabets and numbers in alphanumeric brand names
(Association for Consumer Research, 2014)
This paper explores the effects of cause-related marketing campaigns that require participation and effort from the consumer, a campaign element that has received little research attention. We examine the effects of effort ...
Trucking business management: cases and concepts
(McGraw-Hill Education New Delhi, 2016)
Trucking Business Management is a compilation of cases authored by professors and researchers of IIM Ahmedabad in the field of road transportation. It is an attempt to fill the business-practice gap and impart a professional ...
South Asian Games: The dash to the North East: A Teaching Note
(Indian Institute of Management Ahmedabad, 2016-05-10)
South Asian Games: The dash to the North East
(Indian Institute of Management Ahmedabad, 2016-05-10)
The South Asian Games (SAG) is a multi-sport event with eight countries competing in it: India, Pakistan, Sri Lanka, Bangladesh, Nepal, Bhutan, Maldives and Afghanistan. The 12th SAG was held in India in Guawhati and ...
Trucking business management: cases and concepts
(McGraw Hill Education, 2016)
Trucking Business Management is a compilation of cases authored by professors and researchers of IIM Ahmedabad in the field of road transportation. It is an attempt to fill the business-practice gap and impart a professional ...
Past imperfect or present perfect: How dynamic ranks influence consumer perceptions
(Association for Consumer Research, 2020)
Lists that rank brands and firms tend to be dynamic. Across four studies, we show that consumers reward (vs. penalize) firms that move up (vs. down) these lists. This effect is stronger (vs. weaker) amongst consumers who ...