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Now showing items 11-14 of 14
Role of culture in celebrity endorsement: brand endorsement by celebrities in the Indian context
(International Journal of Indian Culture and Business Management, 2016)
Celebrity endorsement is a big market in India and continues to grow bigger. However, in spite of prevalent use of celebrities for endorsement, not all celebrity endorsements have been successful. The list of unsuccessful ...
India: a paradoxical context for workplace bullying
(Routledge, 2016-01)
Damages in a consumer sale contract: reviewing the consumer protection bill, 2015
(National Law School of India University, 2016)
Effects of derivatives usage and financial statement items on capital market risk measures of Bank stocks: evidence from India
(Journal of Economics and Finance, 2016-07-01)
This paper examines the impact of off-balance sheet derivatives usage by banks combined with financial statement items on their capital market risk measures. Financial markets liberalization policies in the 1990s, led to ...