Now showing items 11-20 of 121
Marketing Ahmedabad: A Realty Check
Banwari Lal and Subir Bose
Deals with the situation where a major retailer of consumer products is obtaining supplies through unauthorized channels. The problem is to motivate the retailer to deal with the authorized salesman and distributor. The ...
The Ranipet Begumpur Sales War
Deals with a sales territory dispute. Janardhan has accused Thomas of "stealing" sales from his territory. Thomas feels he is generating additional sales by sending patients to a free clinic in Janardhan's territory. An ...
Creative Exercises in Sales and Distribution Strategy
Five short exercises dealing with domestic and international sales and distribution strategy formulation.
Product Design Services (A)
Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring ...
This note traces the history of tourism behaviour, and depicts the current significance of the industry in terms of both traffic volume and receipts in money terms. It also explains the significance of the phenomenon in ...
B 2 B Marketing: A South-Asian Perspective
(Cengage Learning, 2014)
Marketing to businesses is fundamentally different from marketing to individual consumers. Business to business (B2B) marketing usually involves a much longer and multifaceted sales cycle. Additionally, decision makers are ...
Sohan Pan House
Highlights the working of a small retail shop (pan house), covering the starting of the shop, present status, products handled, and return on investment with different margins earned on various product categories. This ...
A Note on the Energy Scenario in India and the Potential of Solar Energy
The household sector is a reasonably large consumer of energy and in this sector cooking accounts for a large proportion of the energy consumed. The most used fuels are: 1) firewood, 2) kerosene, 3) LPG, and 4) electricity, ...
Marketing of Jam