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Now showing items 11-20 of 31
Marketing Orientation in Indian Industry
(2010-04-26)
A Survey of Advertising theme in the 70s
(2010-04-26)
Lightwell Match Company
(2010-06-19)
CONCOR: Tea Transportation
(2010-08-19)
This case looks at how to develop a marketing strategy for CONCOR, for transporting tea from gardens to the processing plants as containerized. cargo by rail. The worldwide trend in product movement is towards containerized. ...
Farmaid Tractors Limited
(2010-08-19)
Farmaid Tractors Limited (FTL) was a tractor company with a 20% market share, and aiming to be the market leader within next five years. The tractor industry in India had become very competitive, with growth in capacity ...
Marketing Professional Ship Management Services
(2010-08-25)
The note discusses the characteristics of the shipping industry and professional ship management services industry. It describes how contemporary global marketing management concepts and tools can be used to enhance the ...
Seth Dhaniram – C&FA
(2010-08-26)
The case ventures to explore the typical distribution channel in the Indian market. The case revolves around his company, Logistics Solutions, a 100-year-old trading and distribution firm, which provides carrying and ...